The full back office of a real home service business, done in 30 days.
The Growth Kit
One-time. No retainer required. Rework guarantee until you love it.
- Custom-built 5 to 7 page website
- Full brand system (logo, palette, templates)
- Housecall Pro or Jobber configured end to end
- Custom operator dashboard (Firebase + Netlify)
- 20-minute training video for your team
- Delivered in 30 days, yours to keep
Founder pricing ends Sept 30, 2026. Then $4,500.
Website, brand, Housecall Pro or Jobber setup, custom operator dashboard, and a 20-minute training video for your team. Built by someone who ran a $1M home service business, not an agency who read a case study.
Home service operators in the trades that run on trucks and call volume.
If your business does $500K to $5M in one of the trades below, and you're still the one running the office because "it's faster if I just do it," the Growth Kit was designed for you.
HVAC
Service and install. Maintenance plans, seasonal demand, dispatch that decides your margin.
Cleaning
Residential, Airbnb, light commercial.
Plumbing
Emergency plus scheduled. Service area dispatch.
Roofing
Residential and light commercial. Storm-belt markets.
Electrical
Residential service, panel upgrades, EV install. Wired for the businesses that grow with the grid.
Landscaping
Maintenance routes plus hardscape.
Pest Control
Recurring quarterly cycles.
Painting
Interior and exterior residential. Estimate pipelines that decide the whole quarter.
And more
Any home service on crews and call volume.
Five things every home service business needs. Built and shipped.
Not five separate projects with five separate agencies. One partner, one 30-day sprint, one bill. When it's done, you own it all.
Custom-built website
5 to 7 pages, mobile-responsive, built in contact forms. Not a Wix template with your logo slapped on.
- Homepage + Services + About + Contact
- Booking form for clients to contact you
- Optimized for local search
- Made so you or your team can easily update
- You own the files, the domain, everything
Complete brand system
Everything you need to look like a professional operation. Vector files (AI, SVG, PDF), editable Canva templates, and a written brand guidelines document. If you're launching or renaming, we help you land the name and check availability + domain first.
- Primary + secondary logo variants
- Color palette + typography guidelines
- Business card + invoice + estimate templates
- Email signature + social post templates
Housecall Pro or Jobber setup
Pick your platform. We configure the service catalog, pricing, workflows, and the automated messages your customers receive from booking through review.
- Service catalog + pricing plugged in
- Appointment confirmation email + SMS auto-sent at booking
- On-the-way SMS template configured
- 24-hour appointment reminder confirmed on
- Job-complete review request template set up
Custom operator dashboard
The thing no other agency can build for you. An internal ops dashboard so you actually see what's happening in your business each week.
- Revenue tracking + trends
- Lead pipeline + close rate
- Complaint tracker + team performance
- Team time-off tracker + availability calendar
- Firebase + Netlify, yours forever
20-minute training video
A custom Loom walkthrough covering everything we built: website updates, brand asset usage, HCP or Jobber daily workflows, and the operator dashboard. Onboard every future hire with the same video.
- How to update the website + swap content
- How to use the brand assets + Canva templates
- How to run HCP or Jobber day to day
- How to read and update the operator dashboard
- Yours forever
90-day async support
Email access for 90 days after delivery. Ask anything. We answer within 24 hours.
- Unlimited email questions
- Bug fixes on the site and dashboard
- Advice on how to actually use what we built
- Included with the founder rate
We're a marketing and operations team. There are things you'll still need to do (or hire specialists for) alongside working with us.
What the Growth Kit does not include.
LLC formation or legal contracts
We don't file business entities or draft client contracts. Use Stripe Atlas, Firstbase, or a local attorney. We can help check if your business name is available if you're launching or renaming.
Pricing or financial strategy
We won't tell you what to charge for your services. That requires knowing your market, margins, and goals in ways only you do.
Taxes, bookkeeping, or accounting setup
This is outside of our wheelhouse and this service should only be done by a qualified CPA.
Hiring, payroll, or HR
We don't run interviews or manage your team. We can share the crew retention playbook we used at the home cleaning business, but the hiring is yours.
Custom software beyond the operator dashboard
The dashboard is the only custom-built tool in the Kit. Other tools (CRMs, accounting, HR software) get configured only if they're already in your stack.
Anything outside home services
We won't take on retail, e-commerce, restaurants, or professional services. It's not that they don't matter. It's that we're only useful where our operator experience is real.
Real prices from our own menu. The Growth Kit is 3 projects plus Ops Onboarding, bundled at the founder rate for one reason: we're launching Growth Desk and we want great case studies fast.
What this costs bought separately. Versus the Growth Kit.
| Component | Bought separately | Growth Kit |
|---|---|---|
| Ops Onboarding | $1,500 | included |
| Website Project | $4,500 | included |
| Branding Project | $3,500 | included |
| Operator Dashboard | $1,500 | included |
| 90-day async support | $500 | included |
| Founder rate | $11,500 | $1,997 |
You save $9,503 at the founder rate. Full price rises to $4,500 after September.
Before Growth Desk existed, we built and ran a residential cleaning business in San Diego. Every part of the Growth Kit came from what actually worked there. Now we install it for other operators.
We built this stack for a real $1M home service business first.
$1M+
The dashboard is the thing that finally let me see what was actually happening in my business. Before it, every week was a guess. After it, we knew exactly what to fix.
From first email to live system in one month. No sales calls required.
Fill out the form Monday morning. Live back-office by the Friday four weeks later. Here's exactly how the four weeks go.
Discovery + brand
Written brief exchange. Brand system designed and delivered as Canva + PDF. You approve, we lock it.
Website + platform
Website designed and built. HCP or Jobber configured with your service catalog, pricing, and workflows.
Dashboard + integration
Operator dashboard built in Firebase, deployed to Netlify. Wired to your HCP or Jobber data.
Training + launch
20-minute training video recorded for your team. Site launched live. 90-day async support begins.
Do I need to be on a sales call for this?
What if I already have a website or a brand?
What's the rework guarantee?
What happens after 30 days?
How is this different from a normal marketing agency?
What if I don't use Housecall Pro or Jobber?
Why is the founder rate so much lower?
Questions before you get in touch.
Written form. Written proposal. No calls, no drip sequences, no CRM tags. If we're a fit, you'll have a proposal in your inbox within 48 hours.