For home service owners doing $1M to $5M

Launch. Install. Run.
We stay for all three.

From your first logo to a full-time back office, Growth Desk is the partner that grows with home service businesses. Start where you need help most. Stay as long as it's useful.

growthdesk.app / dakota-crest-roofing
Dakota Crest
This week
Overview
Inbox · 14
Quotes · 9
Jobs · 23
Invoices
Marketing
Reviews · 3 new
GBP insights
Referrals

This week at a glance

Week of Jun 16
Jobs booked
15
↑ 23% vs last wk
Revenue (booked)
$84K
↑ 8% vs last wk
Quote-to-close
41%
↓ 2% vs last wk
Bookings · last 7 days
This wkLast wk
Activity
Live
Maria · VA
Quote sent to Henderson · $12,400
3 min ago
Maria · VA
5-star review responded · Google
22 min ago
System
Invoice paid · Walker job · $8,950
1 hr ago

No follow-up sequence

We'll tell you on the call if it's not a fit

Built by an operator with experience running a $1M home service business
First client cohort in flight
Founder rate ends Sept 30, 2026
What We Do

You don't need every layer at once. Start where you're stuck. A first brand, a systems overhaul, or full-time phone and marketing coverage. Stack the rest as it makes sense.

Wherever you are, we build the next step.

02 · Install

Systems and marketing engine, built to hand off

For owners with volume but no back office or marketing rhythm.

  • Growth Kit: CRM, dashboards, playbooks
  • Reviews and referrals system installed
  • Local SEO + GBP posts + LSA accounts wired
  • Yours to run after we hand it off
01 · Launch

Brand, site, and a place to be found

For owners starting out or ready to look the part.

  • Logo, colors, and brand kit
  • Squarespace or custom site build
  • Copy that converts, not fluffs
  • Google Business Profile set up right
03 · Run

Ops and marketing, running every week

For owners scaling past what one person can hold.

  • Managed VAs on phone, inbox, scheduling
  • Google Ads, LSAs, and local SEO managed
  • Content, reviews, and social on cadence
  • Monthly retainer, cancel any time
Who this is for

Doing $1M to $5M in the trades that run on trucks, crews, and call volume. Our playbooks are tuned to the way these businesses actually operate.

Home service owners in the messy middle.

Trade 01

Roofing

New roofs, repairs, insurance jobs, retail work. Estimates go out and then quotes go quiet. Without a follow-up cadence, half the quotes just disappear.

Trade 02

HVAC

New installs, service calls, maintenance memberships. Converting a service call into a membership is where the recurring revenue lives. It takes a real system to do it.

Trade 03

Plumbing

Emergency, planned, and service work. Planned work is where the margins are, and it lives or dies on how quickly and consistently quotes get followed up.

Trade 04

Electrical

Service work, panel upgrades, EV installs, whole-home rewires. Big-ticket projects take three or four touchpoints to close. A single quote never closes on its own.

Trade 05

Cleaning

Residential recurring, commercial contracts, one-time deep cleans. Recurring revenue only compounds when reviews, referrals, and follow-ups are systematized.

Trade 06

Landscaping

Maintenance routes, project installs, seasonal work. The off-season is when past customers wander to competitors if the email and SMS list isn't kept warm.

Trade 07

Pest Control

Recurring quarterly contracts, one-time treatments, commercial accounts. Turning a one-time treatment into a recurring contract is a follow-up problem, not a service one.

Trade 08

Painting

Interior and exterior repaints, commercial jobs. Three quotes usually sit on the homeowner's counter. Whoever follows up first wins. Painters usually don't.

*Other trades welcome. If your business runs on crews and call volume, we can likely help.

How it works

From first call to real work in a couple of weeks.


1

Start here

Fill out the intake form. Tell us where you're stuck. We respond within one business day, and if we're not the right fit, we'll say so up front.

2

Scope + agreement

We recommend the layer that fits (Growth Kit, a Studio Sprint, or a Retainer) and lock scope, timeline, and price in writing before you pay anything.

3

Build

We execute. Brand, systems, or ongoing ops and marketing. Weekly check-ins, clear next steps every week.

4

Handoff or ongoing

Sprints wrap with a written manual so you own it forever. Retainers keep running weekly. Either way, no surprise fees.

Transparent Pricing

Real numbers. On the page. Where you can see them.

No "request a quote" forms. No mystery. Up front job scopes and pricing to avoid any surprises.

Growth Kit
$1,997one-time

Playbooks, SOPs, templates, plus a 60-minute strategy audit. The starting point.

Launch →
Studio Sprints
$997to $3,997

Fixed-scope projects: brand, website, LSAs, review system, and 8 more.

Install →
Why we get it

The founder built and operated a $1M+ home cleaning business in San Diego before Growth Desk existed. Every playbook, dashboard, workflow, and SOP in the Growth Kit was tested there first. What you get isn't agency frameworks or theory from a book. It's the systems that worked in a real home service business.

Growth Desk was built inside a home service business. Not from the outside.

MV
Monica Veliz
Founder + Operator
Learn more →
Real work

Growth Desk is new, but the operator experience isn't. Below are case studies showcasing our work. First cohort work in flight now.

The foundational case studies behind everything we build.

Cleaning · San Diego

From $137K to $1M+ in 24 months.

The foundational case study behind every Growth Desk playbook. Read the full breakdown.

Revenue growth
80%
Recurring revenue
02
First cohort · In flight

Case study publishing Q4 2026.

A home service operator in our founder cohort. Written up when the engagement wraps.

5 minutes. One form. We'll tell you honestly if we're a fit. a fit.

Start Here →
No follow-up sequence · No CRM tag · No pressure